Enter and Elevate

Monday, December 04, 2006

Book Challange...

I just read this on Mark O's blog...Link

The rules are:

1. Grab the nearest book.
2. Open the book to page 123.
3. Find the fifth sentence.
4. Post the text of the next four sentences on your blog, along with these instructions.
5. Don’t you dare dig for that “cool” or “intellectual” book in your closet! I know you were thinking about it! Just pick up whatever is closest!

So here is goes:

The book is: "The Tipping Point" by Malcom Gladwell
"But Sesame Street just somehow never took that idea (his Stickiness Factor...check it out) and ran with it. They knew that kids did this some of the time, but they never tried to build a show around that idea. Nickelodeon did some pilot shows before Blue's Clues where kids would be explicitly asked to participate, and lo and behold, there was a lot of evidence that they would. So, putting these ideas together, that kids are interested in being intellectually active while they watch TV, and given the opportunity they'll be behaviorally active, that created the philosophy for Blue's Clues."

I don't know if that makes any sense, but "The Tipping Point" is a great book. I higly recommend it!

Kurt

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